The AXE brand was first launched in France back in 1983. After success in Europe, Latin America and other parts of the world.
With a full line of grooming products including body sprays, deodorants, anti-perspirants, body washes, shampoos and styling products, AXE gives guys the tools to express what makes them authentic and ultimately attractive to the world around them. In addition to being the #1 men’s fragrance brand in the world*, AXE is a lifestyle brand that speaks to both guys’ and girls’ through unique experiences like no other brand can.
